Alfa Gargle, the povidone-iodine brand of one of the leading pharmaceutical companies, Pascual Laboratories, Inc. (PascualLab), proudly announces its partnership with Smile Train Philippines, to support less fortunate children with cleft lips and palates.

As corporate social responsibility is a cornerstone of PascualLab’s core values, the company remains committed to supporting underserved community members through various initiatives and in partnership with various organizations and institutions. PascualLab is proud to announce a collaborative effort with Smile Train Philippines, united by a shared belief: that the path to a happy and healthy life for every child begins with a smile. Through this partnership, more children with cleft will have the opportunity to tread this journey. As part of its commitment to enhancing oral health, PascualLab seeks to help in the post-operation care of these children through Alfa Gargle. For every purchase of Alfa Gargle, a portion of the sale goes to Smile Train Philippines.

Alfa Gargle, which contains 1% Povidone-Iodine and has been clinically proven to eradicate disease-causing bacteria, based on representative bacteria tested, provides an affordable option for the treatment of individuals with sore throat, tonsillitis, and mouth sores, to help them go on with their daily activities and remain productive.

Beyond consumers, the brand also reaches out to dentists who need post-op antiseptic solutions.

With Smile Train, Alfa Gargle hopes to assist less fortunate children with cleft lips and palates, help transform their lives, build their confidence, and give them more reasons to smile.

by Hype Mania

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 

Poten-Cee Is Fifty  
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and support different lifestyles.  

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.  
  
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:  

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³   
• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go  
• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C              
• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.    

Poten-Cee’s Beauty of Immunity  
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.   
  
Poten-Cee Is Fortified   
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.^4-9  

Poten-Cee Is Forging Forward  
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. ¹⁰ With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).  

Poten-Cee is Paying Forward  
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.  
 
As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.  
  
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.  

by Manila Standard

In celebration of its 50th anniversary, a leading brand in the plain vitamin C category for adults has launched its “Fifty, Fortified, and Forging Forward” campaign. Poten-Cee, known for supporting Filipinos’ diverse vitamin C needs, is also expressing gratitude to its loyal customers.

The vitamin C brand, produced by PascualLab, one of the Philippines’ top pharmaceutical companies, has grown significantly since its post-war origins. The brand has become a trusted name in vitamin C, offering a range of products to meet varying consumer needs and lifestyles.

Among its innovations, the brand introduced a sugar-coated variant in 1974, designed to make vitamin C tablets more palatable and easier to swallow. Over the years, the brand expanded its offerings to include different formats, such as sodium ascorbate and chewable tablets, catering to specific preferences and requirements.

In 2016, the brand adopted the tagline “The Beauty of Immunity,” highlighting the dual role of vitamin C in boosting immunity and supporting collagen production for healthy skin. In 2022, the brand launched a supplement that combines vitamin C with hydrolyzed collagen, reinforcing its commitment to health and beauty.

Recent additions to the product line include vitamin C and zinc supplements, as well as advanced formulas that support immune function, protect cells, and aid in collagen synthesis.

This year, the brand introduced a new product featuring sodium ascorbate and hydrolyzed marine collagen from fish, expanding its range of collagen-based products.

As part of its anniversary celebrations, the brand is also giving back to the community. Significant donations have been made to various sectors in need, including survivors of Typhoon Carina.

The brand’s products are available in leading drugstores and supermarkets nationwide, as well as on PascualLab’s official TikTok, Shopee, and Lazada stores.

by Kumagcow

When you've seen the brand since you were a kid and you've known they've existed even way before, you're not old, but EXPERIENCED :)

Your favorite Vitamin C brand is turning 50, and this marks their newest campaign of "Fifty, Fortified, and Forging Forward".

From existing in the pre-war era, they have always supported your Vitamin C needs from your Great Grandparents, to your kids, and your children's children. And now, they're actually supporting you and your different lifestyles. From the original sugar coated ones made in 1974, they now have different variants. They did this to follow your different needs, because we do.

The Sodium Ascorbate or Poten-Cee NA is for those who prefer it to be non acidic, the Poten-Cee Chewable is for those who are in a hurry, Poten-Cee Forte is for those who prefer a higher dosage and takes about 8 hours to do it, Poten-Cee Sugar-Free are for those who watch their sugar intake (diabetics like me). There's even more!

Poten-Cee + C is the one with Hydrolyzed Collagen, Poten-Cee + Zn is the one with Zinc, Poten-Cee + Zn Advance has added Cholecalciferol to give you more immunity and Zinc when you need it (immune function and prevent inflammation).

They are also forging forward with Poten-Cee + C Marine Collagen, that's collagen from fish and animal sources. They are there for you since inception, but still makes sure to also help by giving sizeable donations for victims of Typhoon Carina.

They've also joined TikTok Shop and will be having live selling sessions on September 9 at 11AM and October 15 at the same time. Follow their social channels by searching for their accounts PotenCee_PH. Best to see your doctor if symptoms persist. Congratulations as always Pascual Lab!

by Flow Galindez

To celebrate 50 years of meeting Filipinos’ diverse Vitamin C needs and to express gratitude to its loyal customers, Ascorbic Acid (Poten-Cee), the leading Vitamin C brand in the adult, plain category, launches its milestone campaign: “Fifty, Fortified, and Forging Forward.”

Poten-Cee: Celebrating 50 Years
Poten-Cee, proudly produced by PascualLab, one of the top pharmaceutical companies in the Philippines, began its journey in the post-war era, supporting the Vitamin C needs of Filipinos. Over the years, it has evolved into a top Vitamin C brand, offering variants that cater to different needs and lifestyles.

From its early products to its latest innovations, Poten-Cee has consistently demonstrated a commitment to meeting the needs of its consumers. In 1974, the brand introduced Poten-Cee Sugar-Coated, featuring a candy-like shell coating that masks the sour taste of Ascorbic Acid, making the tablets smoother and easier to swallow.

Through the years, Poten-Cee has expanded its product line to include adult and pediatric variants that cater to the diverse preferences of Filipinos:

– Poten-Cee NA (Sodium Ascorbate) and Poten-Cee Plus for those who prefer a non-acidic Vitamin C format.
– Poten-Cee Chewable for those who need a convenient, on-the-go option.
– Poten-Cee Forte 1000 mg, offering an 8-hour time-release for those who prefer a higher dose of Vitamin C.
– Poten-Cee Sugar-Free for those who are mindful of their blood sugar levels.

The Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.” Vitamin C not only fortifies immunity, vital for overall health, but it also plays a key role in collagen production, supporting healthy skin. Staying true to this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022—a food supplement combining Vitamin C and Hydrolyzed Collagen.

Poten-Cee: Fortified and Stronger Than Ever
Among Poten-Cee’s newer offerings are Poten-Cee + Zn (Ascorbic Acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic Acid + Zinc + Cholecalciferol), both launched in 2021. Poten-Cee + Zn combines the immunity-boosting power of Vitamin C with Zinc, which helps protect cells from viral infections. Poten-Cee + Zn Advance adds Cholecalciferol, playing a critical role in immune function, inflammatory response, and collagen synthesis.

Poten-Cee: Forging Forward
This year, Poten-Cee continues to innovate with the introduction of Poten-Cee + C Marine Collagen. This new variant features Sodium Ascorbate (a non-acidic Vitamin C format) and Hydrolyzed Marine Collagen sourced from fish, offering consumers both type 1 collagen from marine sources and type 2 collagen from bovine sources (the original variant).

Poten-Cee: Paying It Forward
In gratitude for the unwavering support of Filipino families over the years, Poten-Cee is committed to giving back to the community. The brand has made significant donations to various sectors in need, including survivors of Typhoon Carina.

As Poten-Cee marks 50 years of providing trusted Vitamin C products, it extends its deepest thanks to its Filipino customers. Their loyalty has been the cornerstone of Poten-Cee’s success, inspiring the brand to continue innovating and improving for many years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide, as well as on PascualLab’s official TikTok, Shopee, and Lazada stores. Follow us on PotenCee_PH on Facebook and Instagram for more updates.

by Mimi World

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³

• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go

• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C

• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.

Poten-Cee’s Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.

Poten-Cee Is Fortified
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.^4-9

Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. ¹⁰ With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**”MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT

by Rod Magaru

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C, launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:

• Ascorbic acid as Sodium Ascorbate (Poten-Cee NA) and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³

• Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go

• Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C

• Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.

Poten-Cee’s Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.

Poten-Cee Is Fortified
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.^4-9

Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. ¹⁰ With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).

Poten-Cee is Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores.

by PhilStar

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, top Vitamin C brand Ascorbic acid (Poten-Cee) Vitamin C launches its milestone campaign, “Fifty, Fortified, and Forging Forward.”

Poten-Cee, from one of the top pharmaceutical companies in the Philippines, PascualLab, traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands, offering variants that help fulfill different needs and that support different lifestyles.

Sugar-Coated, which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. Through the years, Poten-Cee has also formulated adult to pediatric variants to suit Filipinos’ diverse needs and preferences: Ascorbic acid as Sodium Ascorbate (Poten-Cee NA) and Plus for adults and children who prefer a vitamin C in non-acidic format; Ascorbic acid (Chewable), a convenient format for those who are always on the go; Ascorbic acid (Forte) 1000 mg with eight-hour time release for those who prefer a higher dose of Vitamin C; and Ascorbic acid (Sugar-Free) for those watching their blood sugar.
 
In 2016, the brand introduced the tagline “The Beauty of Immunity.”Apart from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022, a food supplement that combines Vitamin C and Hydrolyzed Collagen. 

Among the newer variants are + Zn (Ascorbic acid + Zinc) and + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol), which were both launched in 2021. + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits. Meanwhile, Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.

This year, the brand unveiled new offerings: + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. With this introduction, + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).

To thank Filipino families for all the years of support, the brand is paying it forward. Through the years, the brand has been making sizeable donations to sectors in need, including survivors of the recent Typhoon “Carina.”