by Stars Photog
To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.
Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.
From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:
- Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
- Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go
- Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
- Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.
Poten-Cee’s Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.” Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022. Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.
Poten-Cee Is Fortified
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits. Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9
Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ andHydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).
Poten-Cee is Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward. Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.
As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.
by Manila Press
Heart Evangelista: A Modern Filipina Icon
Heart Evangelista, a multifaceted actress, artist, and fashion icon, embodies the essence of the modern Filipina. Her presence is felt whether she is strutting the streets of Paris, gracing the covers of Asia’s top fashion magazines, or sharing her self-care routines with her followers.
Inspiring Self-Love and Pursuing Dreams
Evangelista serves as an inspiration for her followers, encouraging them to pursue their dreams and goals while embracing self-love along the way. Her influence extends beyond the realms of entertainment and fashion, resonating with those who aspire to achieve their full potential.
Poten-Cee + C Campaign: “There She Glows”
Recognizing Evangelista’s accomplishments, Poten-Cee + C has chosen her to lead their latest campaign, “There She Glows.” Evangelista attributes her radiant glow amidst a hectic schedule to Poten-Cee + C Marine Collagen, a vitamin C supplement enriched with collagen.
The Benefits of Poten-Cee + C Marine Collagen
- Combines Sodium Ascorbate and Hydrolyzed Marine Collagen
- Boosts immune system and supports Collagen formation
- Keeps skin moisturized and improves hydration and elasticity
Nurturing Health and Confidence
Poten-Cee + C acknowledges the importance of women’s health and well-being, aiming to support them in their daily lives. The brand’s new tagline, “There She Glows,” reflects its commitment to helping women maintain their health, confidence, and youthful glow.
Evangelista, a testament to the product’s efficacy, emphasizes the significance of skincare in her busy lifestyle and credits Poten-Cee + C Marine Collagen as her skincare essential.
50th Anniversary Celebration
As Poten-Cee celebrates its 50th anniversary, the launch of Poten-Cee + C Marine Collagen signifies the brand’s enduring dedication to enhancing the health and well-being of Filipinos across generations.
Experience the benefits of Poten-Cee + C Marine Collagen, available in leading drugstores and supermarkets nationwide.
by Inquirer.NET
Actress, artist and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina. She pursues her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C. Recognizing the contributions of the modern Filipina to society, the brand also acknowledges the need for women to stay healthy to keep them going and, at the same time, to feel good, glowing inside and out.
“These days I shuffle between Manila and Paris, and from fashion to business. This can take a toll on my skin, so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart shares.
The vitamin C brand that offers variants catering to most Filipinos’ health needs, unveiled its new tagline, “There she glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
The launch of the newest campaign and variant coincides with the brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
by Manual to Lyf
This Women’s Month and Always, Brand Ambassador Heart Evangelista Inspires
Women To Keep Glowing With the Help of Poten-Cee + Collagen
Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.
New Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.
Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!
by Iconic MNL
Poten-Cee, the country’s top Vitamin C brand (plain adult category) that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant – Poten-Cee + Collagen this Women’s Month.
New Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in a non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system and supports Collagen formation, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.
Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina – pursuing her dreams and goals while embracing self-love. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to helping nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official Shopee, Lazada, and TikTok stores!
by Mommy's Mag Life
Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant - Poten-Cee + Collagen this Women’s Month.
New Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good,
glowing inside and out.
Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!
New Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.
Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina - pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee +C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th-anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!
by Sol Razo
Poten-Cee, the top Vitamin C brand (plain adult category) in the country ¹that offers variants catering to most Filipinos’ health needs, launches its latest campaign and variant – Poten-Cee + Collagen this Women’s Month.
New Campaign: “There She Glows”
Now addressing the wellness needs of a more mature female market, Poten-Cee + Collagen unveils its new tagline, “There She Glows,” reinforcing the brand’s position as a daily companion for women. With the help of Poten-Cee + C, the brand hopes to support them as they face their everyday lives armed with health and confidence while sustaining that youthful glow.
Introducing Poten-Cee + C Marine Collagen
Following the introduction of Poten-Cee + C (Bovine) Collagen in 2019, the brand now launches its new variant, Poten-Cee + C Marine Collagen this March. It harnesses the combined benefits of Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. Vitamin C helps boost the immune system2 and supports Collagen formation3, while Collagen helps keep the skin moisturized and helps improve its hydration & elasticity.4
There She Glows: Heart Evangelista
Recognizing the contributions of the modern Filipina to society, Poten-Cee + C also acknowledges the need for the women of today to stay healthy to keep them going and at the same time feel good, glowing inside and out.
Multifaceted actress, artist, and fashion icon Heart Evangelista perfectly exemplifies the modern Filipina – pursuing her dreams and goals while embracing self-love along the way. This is why she has been chosen as the brand ambassador for Poten-Cee + C.
“These days I shuffle between Manila & Paris, and from fashion to business. This can take a toll on my skin and so I always remember to take care of it. Poten-Cee + C Marine Collagen is my must-have as I go through my life journey,” Heart enthuses.
The launch of Poten-Cee + C’s newest campaign and variant coincides with the Poten-Cee brand’s 50th anniversary, further highlighting the brand’s commitment to help nurture the health of Filipinos of all ages and demographics.
Poten-Cee + C Marine Collagen is available in all leading drugstores and supermarkets nationwide, as well as at PascualLab’s official Shopee, Lazada, and TikTok stores!
