Ascorbic acid (Poten-Cee) is Fifty, Fortified, and Forging Forward

by Sol Razo

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  

Poten-Cee Is Fortified  
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and   Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

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Celebrating 50 Years of Poten-Cee: A Legacy of Vitamin C Excellence

by The Chikkaness

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 
 
Poten-Cee Is Fifty 
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 
 
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  
  • Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C                  
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee’s Beauty of Immunity 
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  
 
Poten-Cee Is Fortified  
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ andHydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 
 
Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 
 
*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR. 
**”MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT

 
References: 
¹IQVIA 2022 Data 
²Per FDA-approved CPR DRP 8842 
³National Library of Medicine. Sodium Ascorbate. PubChem. In: https://pubchem.ncbi.nlm.nih.gov/com pound/sodium_ascorbate#section=Top. Accessed August 2020. 
⁴Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.  
⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866  
⁶The Nutrition Source: Zinc. Harvard School of Public Health. In https://www.hsph.harvard.edu/ nutr itionsource/zinc/”. accessed August 2020. 
7Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712  
8Pugh, Nikki. Collagen-boosting effects of zinc. In https://organixx.com/benefits-of-zinc-collagen/ accessed May 2024 
⁹Bickle, Daniel. Vitamin D Regulation of Immune Function. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9065668/ Accessed July 2024 
¹⁰Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880 

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Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward

by Mom Center

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:

  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
  • Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.

Poten-Cee’s Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.

Poten-Cee Is Fortified
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9

Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).

Poten-Cee is Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**”MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT
References:
¹IQVIA 2022 Data
²Per FDA-approved CPR DRP 8842
³National Library of Medicine. Sodium Ascorbate. PubChem. In: https://pubchem.ncbi.nlm.nih.gov/com pound/sodium_ascorbate#section=Top. Accessed August 2020.
⁴Aranow C. Vitamin D and the Immune System. J Investig Med. 2011; 59(6): 881–886. doi:10.231/JIM.0b013e31821b8755.
⁵Pullar J, Carr A, Vissers M. The Roles of Vitamin C in Skin Health. Nutrients. 2017; 9(8): 866. DOI: 10.3390/nu9080866
⁶The Nutrition Source: Zinc. Harvard School of Public Health. In https://www.hsph.harvard.edu/ nutr itionsource/zinc/”. accessed August 2020.
7Wessels I, Rolles B, Rink L. The Potential Impact of Zinc Supplementation on COVID-19 Pathogenesis. Front Immunol. 2020; 11: 1712. doi: 10.3389/fimmu.2020.01712
8Pugh, Nikki. Collagen-boosting effects of zinc. In https://organixx.com/benefits-of-zinc-collagen/ accessed May 2024
⁹Bickle, Daniel. Vitamin D Regulation of Immune Function. In https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9065668/ Accessed July 2024
¹⁰Campos P, Franco R, Kakuda L, et al. Oral Supplementation with Hydrolyzed Fish Cartilage Improves the Morphological and Structural Characteristics of the Skin: A Double-Blind, Placebo-Controlled Clinical Study. Molecules. 2021; 26(4880): 1-15. https://doi.org/10.3390/molecules26164880

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Ascorbic acid (Poten-Cee) Is Fifty, Fortified, and Forging Forward 

by LionhearTV

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee Is Fifty
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles.

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:

  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
  • Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.

Poten-Cee’s Beauty of Immunity
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.

Poten-Cee Is Fortified
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9

Poten-Cee Is Forging Forward
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.

*IF SYMPTOMS PERSIST, CONSULT YOUR DOCTOR.
**”MAHALAGANG PAALALA: ANG POTEN-CEE + C AY HINDI GAMOT AT HINDI DAPAT GAMITING PANGGAMOT SA ANO MANG URI NG SAKIT

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Poten-Cee Celebrates 50 Years of Fortifying Filipinos with Vitamin C

by Iconic MNL

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C, launches its milestone campaign, Fifty, Fortified, and Forging Forward.

Poten-Cee Is Fifty

Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines, traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and support different lifestyles.

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow.

  • Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences:
  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA) and Poten-Cee Plus for adults and children who prefer a vitamin C in a non-acidic format
  • Ascorbic acid (Poten-Cee Chewable), is a convenient format for those who are always on the go
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.

Poten-Cee’s Beauty of Immunity

In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.” Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin. Still, in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022. Poten-Cee + C is a food supplement that combines Vitamin C and Hydrolyzed Collagen.

Poten-Cee Is Fortified

Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C support immunity and Zinc and helps protect cells from viral infections, among other benefits. Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.

Poten-Cee Is Forging Forward

This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant).

Poten-Cee is Paying Forward

And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward. Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come.

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG.

*if symptoms persist, consult your doctor.
**”mahalagang paalala: ang poten-cee + c ay hindi gamot at hindi dapat gamiting panggamot sa ano mang uri ng sakit.

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Ascorbic acid (Poten-Cee) is Fifty, Fortified, and Forging Forward 
by Ohmski
 
To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 
 
Poten-Cee Is Fifty 
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 
From Poten-Cee's early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 

Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 
  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³
  • Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar. 
Poten-Cee's Beauty of Immunity 
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  

Poten-Cee Is Fortified  
Among Poten-Cee's newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). 

Poten-Cee is Paying Forward 
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 
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Ascorbic acid (Poten-Cee) Celebrates 50 Years of Supporting Filipinos’ Health

by Celebrity World PH

Ascorbic acid (Poten-Cee) Vitamin C, the leading adult plain vitamin C brand, is celebrating its 50th anniversary. The brand is marking this milestone with the launch of its “Fifty, Fortified, and Forging Forward” campaign, expressing gratitude for customers’ continued support and highlighting its commitment to Filipinos’ health.

Poten-Cee’s Legacy of Innovation

Poten-Cee, a PascualLab brand, has been a trusted source of Vitamin C for Filipinos since the post-war era. The brand’s commitment to innovation is evident in its diverse product range, catering to various needs and lifestyles.

In 1974, Poten-Cee introduced its Sugar-Coated tablets, designed to mask the sour taste of Ascorbic acid, making it easier to swallow. Over the years, Poten-Cee has expanded its offerings to include:

  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA) and Poten-Cee Plus for those who prefer a non-acidic format
  • Ascorbic acid (Poten-Cee Chewable) for people on the go
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those needing a higher dose
  • Ascorbic acid (Poten-Cee Sugar-Free) for individuals watching their blood sugar

The Beauty of Immunity

Bea Alonzo, Poten-Cee’s brand ambassador – Beauty of Immunity.

In 2016, Poten-Cee launched the tagline “The Beauty of Immunity,” emphasizing Vitamin C’s role in both immune health and collagen production for healthy skin. This message was further reinforced with the 2022 launch of Poten-Cee + C, a food supplement combining Vitamin C and Hydrolyzed Collagen.

Fortified with Zinc and Cholecalciferol

Poten-Cee, the top adult (plain) Vitamin C brand in the Philippines celebrates 5 decades of addressing various vitamin C needs of Filipinos.

Poten-Cee’s commitment to innovation continued with the 2021 launch of Poten-Cee + Zn (Ascorbic acid + Zinc) and Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol). These variants combine active ingredients that play crucial roles in immune function, inflammatory response, and collagen synthesis.

Forging Forward with Marine Collagen

In 2024, Poten-Cee unveiled Poten-Cee + C Marine Collagen, featuring Sodium Ascorbate (Vitamin C in non-acidic format) and Hydrolyzed Marine Collagen sourced from fish. This addition expands the Poten-Cee + C line to offer both type 1 collagen (from fish) and type 2 collagen (from bovine sources).

Paying it Forward

Poten-Cee is also committed to giving back to the community. The brand has made significant donations to those in need, including survivors of Typhoon Carina.

Looking Ahead

As Poten-Cee celebrates 50 years of supporting Filipinos’ health, the brand extends its gratitude for the unwavering support it has received. This support inspires Poten-Cee to continue innovating and improving its products to meet the evolving needs of consumers.

Availability

Poten-Cee is available in leading drugstores and supermarkets nationwide, as well as on PascualLab’s official TikTok, Shopee, and Lazada stores. Follow Poten-Cee on social media for updates and promotions.

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Top adult plain vitamin C brand pays it forward on its 50th

by Market Monitor

To celebrate 50 years of supporting Filipinos’ varying Vitamin C needs and to thank its customers for their continued support, the top Vitamin C brand (adult, plain category) Ascorbic acid (Poten-Cee) Vitamin C,¹ launches its milestone campaign, Fifty, Fortified, and Forging Forward. 
   
Poten-Cee, proudly from PascualLab, one of the top pharmaceutical companies in the Philippines,¹ traces its humble beginnings to the post-war era, supporting the Vitamin C needs of Filipinos. Today, it has evolved into one of the top Vitamin C brands offering variants that help fulfill different needs and that support different lifestyles. 

From Poten-Cee’s early ventures to its latest products, the brand consistently showcases a commitment to innovation. Poten-Cee Sugar-Coated which was launched in 1974, was designed with a shell coating to mask the sour taste of Ascorbic acid. This coating with its candy-like taste and appearance, also made the tablet smoother and easier to swallow. 
 
Through the years, Poten-Cee has also formulated adult to pedia variants to suit Filipinos’ diverse needs and preferences: 

  • Ascorbic acid as Sodium Ascorbate (Poten-Cee NA)² and Poten-Cee Plus for adults and children who prefer a vitamin C in non-acidic format³  
  • Ascorbic acid (Poten-Cee Chewable), a convenient format for those who are always on the go 
  • Ascorbic acid (Poten-Cee Forte) 1000 mg with 8-hour time release for those who prefer a higher dose of Vitamin C                 
  • Ascorbic acid (Poten-Cee Sugar-Free) for those watching their blood sugar.   

Poten-Cee’s Beauty of Immunity 
In 2016, Poten-Cee introduced the tagline “The Beauty of Immunity.”  Aside from Vitamin C helping to fortify immunity which is vital to good health, it is also essential in collagen production to help support healthy skin.  Still in line with this message, PascualLab’s flagship brand launched Poten-Cee + C in 2022.  Poten-Cee + C is a food supplement which combines Vitamin C and Hydrolyzed Collagen.  
 
Poten-Cee Is Fortified  
Among Poten-Cee’s newer variants are Poten-Cee + Zn (Ascorbic acid + Zinc) and  
Poten-Cee + Zn Advance (Ascorbic acid + Zinc + Cholecalciferol) which were both launched in 2021. Poten-Cee + ZN combines Vitamin C that supports immunity and Zinc that helps protect cells from viral infections, among other benefits.  Meanwhile Poten-Cee Zn Advance combines active ingredients that play critical roles in immune function, inflammatory response, and collagen synthesis.4-9 

Poten-Cee Is Forging Forward 
This year, as part of the brand’s forging forward, Poten-Cee unveiled a new offering of Poten-Cee + C. Poten-Cee + C Marine Collagen has Sodium Ascorbate (Vitamin C in non-acidic format)³ and Hydrolyzed Marine Collagen sourced from fish. 10 With this introduction, Poten-Cee + C now has options that offer consumers type 1 collagen sourced from fish (marine collagen) and type 2 collagen, from bovine or animal sources (original variant). Poten-Cee is

Paying Forward
And to thank Filipino families for all the years of support, Poten-Cee is also paying it forward.  Through the years, Poten-Cee has been making sizeable donations to sectors in need including survivors of the recent Typhoon Carina.

As Poten-Cee celebrates 50 years of providing consumers with trusted Vitamin C products, it wishes to extend its deepest gratitude for the unwavering support given by Filipinos. This has been the cornerstone of its success, inspiring the brand to continually innovate and improve, more so in the years to come. 

Poten-Cee is available in all leading drugstores and supermarkets nationwide and at PascualLab’s official TikTok, Shopee, & Lazada stores. Follow us on PotenCee_PH, FB & IG. 

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